Google Caffeine
Google Caffeine – Good or Bad for Website Owners?
I’ve been reading everything I can lately about the new Google algorithm, Google Caffeine, set to come into full effect after Christmas. Whether it is good or bad for website owners will depend of course on what kind of website they have and how they practise SEO.
The main changes that Google Caffeine will bring, as I understand it, are the following:
* A greater concentration on on-page aspects than has been the case for the past four years.
* Load speed of web page.
* The number of backlinks from social bookmarking sites — although this may be less definite than the two points above.
All three of these factors may be fairly slight in their application by Google, however they will be enough to bring in some noticeable ranking changes for webmasters and website owners. If you want to test the load speed of your website we now have a useful Website Speed Test Tool here at TrafficFolder. Whether your load speed affects your ranking will depend on the load speed of your competitors’ sites for the keyword enquiry concerned.
On-page factors were demoted in importance in late 2005 in particular in favour of quality and number of backlinks, but now possibly they will be seeing something of a resurgence in Google Caffeine’s algorithm. This is probably mainly with the intention of combatting the practice of link buying, which Google has increasingly frowned upon in recent times. If you want to test the keyword density of any of your pages we have a tool for that at TrafficFolder: Keyword Density Tool, but try not to get hung up on the keyword density of each page of your site. There’s more advice on keyword density here: SEO Web Design Summary.
So, will Google Caffeine be good or bad for your site?
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