Targeted Traffic vs Untargetted Website Traffic

Targeted Traffic – What It Is and How to Get It

You want to get targeted traffic to your website, but what exactly is ‘targeted traffic’? And what are the best ways to get it?

There is still considerable confusion amongst many website owners and even webmasters about the relative values of targeted traffic and untargeted traffic. This is why there are still so many services out there — good, bad and downright scams — selling website traffic that is untargeted and making money at the expense of the innocent out of doing so.

What generally happens with these services is that an innocent site owner, desperate for more website traffic, will buy a block of traffic, usually in the form of a fixed number of thousands of vistors for a fixed price, then find that despite high hopes the surge in traffic makes no difference to the site’s sales, membership numbers or whatever was wanted to be achieved.

This is usually because the traffic is untargeted. To take an illustrative example of this, sending thousands of visitors to a shoe-selling website when they are only interested in looking at pictures of shoes and other fashion accessories (because they want ideas for what to buy in the high street) is not going to result in many sales, if any at all for the shoe-selling site. The visitors are not targeted visitors.
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So, how do you get targeted visitors to your website? That is visitors who have the expectation of doing at your site just what you hope they will. A meeting of intentions, in fact, yours and theirs. How? It’s simple really, you have to use the right keywords and keyword phrases.

There are various articles here at TrafficFolder.com which deal with keyword tools and finding keywords (See, for example, Keyword Suggestion Tools for Targeted Traffic). Use these tools to search for targeted terms.

Basically what this means is targeting specific terms which reveal the visitor’s intention, where that intention matches your own for what you want your visitors to do. So, to expand on the example used above, if you are selling shoes and one of the items you have for sale is called ‘Streettruts’ (apologies if there are really any shoes called that — I just made up the name as an example), then you will need to use targeted keywords on your page such as “buy Streettruts” and “Streettruts review” and perhaps “Cheap Streettruts” (if yours really are cheaper than others).

Sounds simple enough, doesn’t it. And it is really. The problem comes when you are competing against thousands of other stores selling “Streettruts” and a good proportion of them are using the same targeted keywords as you.

That’s another problem, and there are two ways around it. One is to target the content of your website towards less competitive items or subject material (the search for ‘high-revenue-low-competition’ niches is no doubt the material of which many online marketers dreams are composed). The other way to solve the problem is to outdo your competition by using better SEO. There are of course many articles again here at TrafficFolder.com about improving the SEO of your website, such as SEO Web Design Summary and even Search Engine Optimization Consultant…

As a final thought, you can also get targeted traffic to your site through bidding on Adwords and other PPC keywords, which is a legitimate method if you know exactly what you are doing, but not something we recommend here to the uninitiated because it is so easy to burn your way through hundreds of dollars with nothing to show for it.

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