mind bloing article

The link youll get there is nofollow and not counted as backlink

You mean do reciprocal links count the same as one-way backlinks? No one outside Google knows Google’s algorithm, so there is no definitive answer. However, the consensus of belief and opinion seems to be that one-way links count for much more than reciprocal links. This leads some SEO commentators to declare one-way links as not worth having, while by contrast others claim that they are getting sites highly ranked by just using reciprocal links. I would say that if you have a choice use one-way links, but reciprocal links are still worth having.

so is the the points counted the same as a backlink.

Not sure what you mean exactly, but if you link back to an incoming link then you have a reciprocal link rather than a one-way link. There is some debate about whether reciprocal links count as much as one-way links. I would say that both are worth having, though given a choice in any situation go for a one-way link. I suggested linking back to the aStore to give the link and the store legitimacy i.e. you’re not just setting up the store to get a link but actually using the service as it’s intended — at least to a minimal extent.

So if youre directly linked from a store the backlink works differently.

All the more so if you actually use the aStore. The point of getting such a link is to use the site linked from in the way it is intended to be used. So make links from other sites that you are taking part in, not just for the sake of a link.

Update on this post: The URL astore.amazon.com is where your link within your aStore would appear, and as a subdomain of amazon it is a PR5 site. This is still worth having, of course.