Website Traffic Strategies for New or Established Websites
No visitors to your website? Here’s how to get new and repeat visitors clicking to your site.
Advice from TrafficFolder.com
Basic Website Requirements to get visitor traffic and repeat visitors
First of all, you have to have a site that people will want to visit. If your site is about something obscure that only you are interested in then why would other people visit? And if they do visit, why would they stay and read what you have to say? Very obscure sites have to expect no visitors or very few visitors.
Secondly, even if you do have a site on a subject that will interest lots of other people, you have to make your site accessible to them. This means your site has to be:
* Well written and free of grammatical, spelling and typing errors (we offer a service proofreading your site at e.g. $10 per 500 word page — email: webmaster [at] TrafficFolder.com)
* Easy to navigate (we offer a consultancy service: we will advise on navigation and other website design factors for $30 per site up to 10 pages — email: webmaster [at] TrafficFolder.com)
* Of good and accessible site design (see our consultancy service above)
* Honest in it’s intent — a site built purely to serve your needs is unlikely to really offer anything of value to other people, even if it pretends it does. As in life, those who help other people (by providing information or expertise, for example) will find that they reap the benefits too.
Attracting Website Visitors
Okay, now your site is enthralling, easy to navigate, looks great and is free of errors. So, how do you go about reversing the no visitor situation by getting visitor traffic?
There are some who maintain that a good site will get traffic of its own accord (the “build it and they will come” idea), but this doesn’t match up to what happens in practice. The reality is that no matter how good your site you have to create ‘ways in’ that visitor traffic will follow to reach your site.
The ‘build it and they will come’ idea is probably based on what can happen offline. For example, if you set up a shop in an existing street with other shops you will get customers from the other shops checking out yours. But the web doesn’t work like that. People can’t ‘see’ websites stacked up beside each other like shops. They won’t spot yours unless they come across a ‘way in’ that leads them to it. No way in equals no visitors.
You can build ‘ways in’ using many different methods. There are many described, and to be described, at Traffic Folder .com. Such methods include:
* Search engines
* Articles at article directories
* Text links on other sites
* Social Bookmarking links
* ‘Page maker sites’ such as Squidoo, HubPages, etc.
* Offline advertising (e.g. car stickers, advertising in the media, etc.)
* Building a mailing list and advertising your site to it
* Forum Marketing (you have to know how to do it right)
* Press Releases
* Links from other sites you own
* Paid traffic (e.g. PPC)
(For 15 methods to get traffic to your website go here: Website Traffic Starting Points
It’s worth noting here that some of these methods actually help each other and work together to get you more website visitors, for example writing articles helps with search engine marketing.
Also note that there are some so-called website promotion methods that you should avoid, for they will either fail to work or give you negative results (actually resulting in less visitors or no visitors at all).
One of the most important in the list of things that do work above is Search Engine traffic, and this really ought to form the starting point for anyone with a new website, or an established site that lacks traffic. Here’s the good news: getting traffic from search engines is often much easier than people imagine it to be. Read the TrafficFolder.com page about how to get search engine traffic and get out of the no visitors trap.
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Traffic Folder is about helping you to increase traffic to your website, especially if you are on a limited budget or looking for no-cost techniques.
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regards
lodaz