Increase Web Site Traffic Making Web Pages
Increase your web site traffic by making web pages.
Huh? It sounds a bit obvious, doesn’t it. So obvious that it is easy to forget. Fact is, one of the best ways to increase web site traffic to your site is to make more pages.
Yes, of course you knew that. But are you taking full advantage of the fact? While you are out there chasing backlinks you might have much more impact on your web site traffic stats by simply making more web pages — about your product, your service, your cause, your passion — whatever your web site is about.
More pages, optimized for more keywords, means more pages for the search engines to include in their index and to serve up to their users in the serps (search engine results pages). Yes, it’s obvious, but do you have an active new page-making schedule in operation for your web site? Do you aim to make X number of new pages per week — and stick to that aim? If you don’t you are missing one of the best ways to grow your site and so increase web site traffic.
Once your web site has some backlinks and you are getting ranked in the search engines it is not difficult to go on making new pages using keyword phrases that are not ultra-competitive, and so continue to significantly grow your traffic. Very easy, in fact, if your site is about something you are deeply interested in or passionate about.
If you’re not interested in your site perhaps you should make a new site about something you are interested in — that or get interested. Too many people put up a website and then consider it more or less ‘finished’, at which point they go and seek new ways to drive traffic to their ‘finished’ site, not realising that one of the best ways to get more traffic is to carry on making pages — and so carry on adding new information for visitors.
Linking the pages together is also very important. Internal links are much underrated for their value in SEO and hence to increase web site traffic. Search engines include the number of internal links somewhere in their calculation of the number of links an individual web page has. The way I see it, the search engines’ focus is on indexing web pages rather than web sites primarily, which means that each web page is given a score for the number of links going to it, both internal and external. Of course the search engines do take account of things at web site level too, but the way I look at it, web pages are indexed individually as a starting point.
Experimenting with one of my web sites that had a reasonable number of backlinks (not TrafficFolder.com), I decided not to try to get any more external links for six months (obviously, a little ‘natural’ linking would occur anyway from other web sites outside my control).
During that time I concentrated instead on making new pages and linking them to each other according to theme and relevance to each other. Each new page I made I would link to the last page made before — if the subject matter was relevant enough — and to three or four other existing pages on the site that were related by subject matter/ keyword phrase. Each new page I made I then linked to from only three existing web pages (so cutting down the manual work involved in making a traditional/ static web site). One of these existing pages would be the site map. I should emphasise that the new pages I was making were good quality, article-type pages.
At the end of the six month period I had quadrupled my web site traffic by using this method. That’s something to think about!
© 2009, Lawre. All rights reserved.
Traffic Folder is about helping you to increase traffic to your website, especially if you are on a limited budget or looking for no-cost techniques.
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