Beyond Free Article Directory Submissions
Once you understand that free article directories submissions
are one of your best ways to get traffic and quality
incoming links to your website (and of course, the more
quality links the more traffic) then you can go beyond
just submitting your articles to article directories.
Here are a couple of ways to do this.
To begin with, do you monitor where your articles are
published once you have submitted them to the free article
directories? You should, for this in itself is a way
to gain further website traffic. You can find out where
your articles are being published by looking at your
site stats and paying particular attention to where
your incoming visitors are being referred from. Click
on these URLs and check out these sites.
Make sure that your have the Google Page Rank bar working
in your browser (you can download this at no cost from
Google). Then take note of the page rank (PR) that sites
carrying your articles each have. You will find many
with no page rank at all, but once you find a site with
good PR (say a PR2 or 3 and upwards) check out the rest
of the site for quality. Look at site design, navigation
and content — you need only spend a few minutes on
this to see if the site is a good one.
Good sites carrying your articles submissions (and
links) are a great thing to have in any case, but if
they are carrying a copy of your article that appears
elsewhere (and in lots of other places) then these pages
with your article copy are going to be hit by the duplicate
content filters at the search engines. This means that
they will not appear in the main search results, and
so fewer people will visit the pages and read your article
or click on your links.
A way around this is to prepare a different version
of your article for submission and email the webmaster
of the site carrying your article to offer it to him
or her for free as a replacement for the original. This
will get around the duplicate content filters.
But, further from this, if the other site is a very
good one with good PR you may want to offer the webmaster
further unique versions of your articles — versions
specifically written for his or her site. Most webmasters
would jump at the chance of unique content for their
site with little or no effort or cost on their part.
A step up from this is to be bold and seek out webmasters
of good PR, high quality sites who have no previous
connection with you and then offer to submit to them
a unique article specifically for their site. Direct
competitors of your website may be less likely to agree
to this arrangement than webmasters whose sites contain
material related to your niche but not in direct competition
with it. However, sites within the same niche will have
more value to you from an SEO point of view.
Whoever you tempt with a unique article, your offer
will be more convincing if you include within your email
the article being offered. Of course, don’t forget to
stipulate that a condition of publication is that your
link or links and your resource box are also carried.
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